Raising money by raising eyebrow (arches)...
This month, everyone's favourite beauty brand Benefit have launched the 'Bold is Beautiful' project - raising money for charity by waxing our brows.
I don't need to wax lyrical about Benefit's amazing Brow services, it's nearly every beauty fiend's first stop for a shape and a tint, but during May, there's more incentive than ever to pop into your nearest counter for a beauty boost.
100% of profits from every single brow wax this month will be going to two fantastic charities; Look Good Feel Better, who support women suffering from cancer by combatting the visible side effects of treatment, and Refuge, who support women and children affected by domestic violence.
As an EVEN extra incentive, Benefit are also giving everyone who pops in for a Brow Wax a free Gimme Brow (RRP £8.50) - which since it's launch last year has become a cult favourite for boosting brows.
EVEN MORE WAYS TO GET INVOLVED
You can donate to either (or both) charity, via text. For , and
Take part in the Bold is Beautiful march taking place this Sunday (10th May). Entry is £10, and there'll be plenty of goodies and make-up touch-ups throughout the walk. Head to http://march.boldisbeautiful.com/ to enter.