What is it about a Benefit Launch that gets us all in a tiz?
You only have to whisper the words 'new benefit product' to get the beauty world up in a flurry of excitement. It's something about the cheeky, tongue-in-cheek vibe of the brand, coupled with their knack for creating products that well, actually work. I love a brand that just does what it says on the tin, and from their record-breaking 'They're Real' Mascara and Eyeliner, to the magical 'Agent Zero Shine', Benefit do just that - and their latest launch is no exception.
Roller Lash. Like a hair roller for your eyes, geddit? Four years in the making, the boffins at Benefit have utilitized the technology behind hair rollers and how they make our head hair curl, and applied it to a mascara wand to make our eye-hair curl. Or maybe eyelashes is the better word to use.
The magic wand uses tiny hooks to grab onto the lashes, encouraging them to curl upwards. Remember that urban legend about the girl who ripped off all her eyelashes with an eyelash curler? Now you don't need the trepidation every time you eye up those silver torture devices because they are a THING OF THE PAST.
Seriously, this mascara properly curls your lashes. I love it, here's a selfie to prove it.
You can get your FREE sample of Roller Lash with this months ELLE magazine. If you haven't already, you don't know what your missing.