Canapes, Cocktails and chic dresses were on offer for the lucky fashion bloggers invited to the Little Black Dress Cocktail Party. Guests were invited to sip on the specially made “Little Black Dress Cocktail”, whilst getting first look at the new season’s collection, and viewing the exclusive unveiling of the “Ultimate LBD”.
Held in Manchester’s Photolink Studios, Team LBD put on the event exclusively for fashion bloggers in the North West. I spoke to Gemma, the Assistant Editor at Team LBD about the decision about putting on the event for just bloggers.
“Fashion bloggers are the future of fashion in the press. It's easier to get a feel for a brand or a product when it's been trialed or seen or loved by a fashion blogger and Team LBD recognize this. Not to mention the reach and ease of blogs and their social media over usual forms of press. The Little Black Dress Cocktail Party was about launching Littleblackdress.co.uk in the North. We wanted to host this event to show fashion bloggers that we support them and want them to support us. We are growing rapidly and we want you to grow with us and for you to be able to say, 'I was there when it all began.'”
Image source: Littleblackdress.co.uk
The event launched the new “Ultimate LBD”. Designed by Hannah-Marie Hutchingson, who has designed dresses for celebrities such as Britney Spears and Cheryl Cole, the “Ultimate LBD” uses stretch fabric in the design, which helps flatter and fit all shapes and sizes. It also has a one-shoulder design, which gives a statement twist to the classic little black dress.
“The clever folds and twists of The Ultimate LBD make it comfortable and figure-enhancing. And for a dress that can be worn so many different ways it's a real bargain!”
We tried on the Rise Fashion Rochelle Dress, which was so flattering with a peplum shape and a mesh inlay. I also fell in love with the shoes LBD had on offer for us to try on, and am definatly going to invest in a pair of spiked heels come payday!
Team LBD has a history of working close with fashion bloggers throughout the year they've been up and running; such as collaborating through product reviews, brand histories, interviews and competitions. They’ve also set up ‘blogger challenges’, which Gemma described: “my favorite was '5 days, 1 LBD' where we set bloggers the task of wearing their favorite LBD for 5 days in 5 different ways, for different events/looks. It's amazing how versatile a black dress can be!”
Any fashion and beauty blogger who are interested in collaborating with Team LBD can contact Gemma at firstname.lastname@example.org